PepsiCo's Daring Collaboration with Shanghai Fashion Week

Unveiling the Limited Edition Can: A Fusion of Fashion and Beverage Design

The design inspiration for this limited edition can stems from Pepsi's daring vision of "Live for Now". It aims to create an aspirational and visionary brand experience that seamlessly blends minimalistic elements with Pepsi's bold new max taste, zero sugar proposition. The artistic direction of the design aligns perfectly with this vision, resulting in a product that is not just a beverage, but a fashion statement.

The Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can is not just another product in the market. It stands out due to its unique properties that challenge traditional concepts of materials, forms, and products. The can features a minimal yet sophisticated black marble design, creating an iconic and aspirational aesthetic. This design is in line with Shanghai Fashion Week's theme of "boundaryless", further emphasizing the collaboration between the fashion world and Pepsi's "Live without compromise" attitude.

Notably, this design is not just a mere concept but a reality that has been recognized and celebrated. The Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can was awarded the Golden A' Food, Beverage and Culinary Arts Design Award in 2018. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. It is a testament to the extraordinary excellence of the design and its significant impact on the world with its desirable characteristics.

This collaboration between PepsiCo Design & Innovation and Shanghai Fashion Week is a clear demonstration of how design can transcend boundaries and create unique, impactful experiences. It is a celebration of the power of design and its ability to create connections between seemingly disparate worlds. The Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can is not just a product, but a symbol of the limitless possibilities of design.

In conclusion, the Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can is a testament to the power of design and innovation. It is a product that challenges conventions, pushes boundaries, and celebrates the spirit of "Live for Now". It is a testament to the extraordinary capabilities of PepsiCo Design & Innovation and their commitment to creating unique, impactful experiences. This design is not just a beverage, but a bold statement of intent, a celebration of the power of design, and a symbol of the limitless possibilities of innovation.